Here are a few things that I observed work well, sometimes with the support of people in the consulting community who see the need for a leaner, meaner approach.
It might seem like a rather obvious place to start. But many businesses jump on enterprise 2.0 projects without first asking what their constituents are actually doing. What tools do employees, partners, and customers use? What are they using them for? Think broadly about these two questions before conducting your “audit” – a fancy word for listening – because we tend to think narrowly about social media.