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But just finding people who have been indexed – or who have self-indexed – as Latinos is not enough. You will want to know more about them. There’s no substitute, of course, for following, reading, and engaging people to truly explore what the basis for a relationship might be (more on that in a moment). But you might also want to avail yourself to any number of tools that can help you understand someone’s profile. One cool tool – which is getting an increasing amount of attention – is Klout, which not only attempts to measure the influence of all Twitter users using a number of indices beyond the number of followers, but also categorizes people according to their roles in the Twitter ecosystem. (For an interesting look at Latino “influentials” on Klout, go to Tomás Custer’s Hispanic Tips.) Using a Gartner Magic Quadrant-like schema, Klout places people into 16 possible categories, ranging from observer to celebrity. Think of it as a Myers-Briggs personality test for the Twitter set, but with an unforgiving Darwinian twist. While it’s nice to find oneself in a group of supposedly likeminded people, nobody likes being in the lower left-hand quadrant, and I suspect that this might limit the tool’s appeal. Nor does the Klout profile tell you enough to give you a real sense of the person: her tastes, her likelihood to follow and chat with you, etc.